Contributed by Claire Ratushny

  • Emerging Consumer Values: Why Brands Must Adjust

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

    Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising ...

  • Navigating the Seven Cs to Relevance

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Think of it: There are many businesses that offer similar products or services. Prospective customers can purchase goods or services ...