Contributed by Dan Lazar

  • Four Branding Lessons From the Video Gaming Industry

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    Seeing my childhood Atari console at a recent Electronic Entertainment Expo reminded me of what makes some brands obsolete—and what ...

  • How To Avoid an Employee Power Play

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    While empowering employees is key to retaining them, surrendering too much may come back to bite you. Heed the warning ...

  • Not all that Glitters is Gold

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    How does the earnest marketing professional steer clear of junk tips and tidbits and find the golden wisdom that can ...

  • Taking the Junk out of Junk Mail

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    A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn ...