Contributed by Justin Talerico
- Moving From Data to Action
Your site visitors are not one big herd of cattle moving from Point A to Point B. So to optimize ...
- Give the Gorilla the Banana
Have you heard the concept of “giving the gorilla the banana”? In post-click marketing, the gorilla is the audience ...
- Which Type of Landing Experience is Right for You?
The type of landing experience that’s best for you depends on the situation. Check out these guidelines to make sense ...
- Lead Generation Tactics Based on Prospect 'Temperature'
When you’re in the trenches of post-click marketing, it’s easy to forget the relationship of what you’re doing to the ...
- Offer Alternatives to Identify Your Best Prospects
The art of aligning your strategic objectives with the needs within your clickstream is critical to targeting your message and ...
- Segmented Audiences are 4X More Valuable
Segmentation is immensely valuable. Behavioral targeting of ads is hot because—surprise, surprise—when you give people more relevant messaging and content, ...
- Why Segment Respondents?
Pre-conversion segmentation offers you a chance to learn far more than what you can learn after conversion because you're dealing ...
- Where Post-Click Marketing Fits in the Picture
Why is so much effort put into the pre-click piece and so little effort put into the post-click piece? It's ...
