Contributed by Laurel Sutton
- It's a Shame You Chose That Name: The Six Biggest Naming MistakesNaming your new company or product is a huge opportunity. Get it right, and you could put your brand on ... 
- From Tampons to Tablets: The Best and Worst Product Names of 2012We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the ... 
- The Three 'Knows' of Naming Your Product or BusinessNaming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to ... 
- 10 Best and Worst Internet Company Names of the DecadeLike the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply ... 
 
		    
           
         
 
