About the Contributor

Contributed by Gordon Plutsky

• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The ...

• How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands ...