About the Contributor

Contributed by David Berkowitz

• Press Release Optimization: All Science, No Art

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.

• Under the Hood at Volvo's Digital Garage

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to ...

• Weasel to Weasel with Scott Adams

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  ate last month, Scott Adams kicked off the first National Weasel Day in San Francisco as a shameless plug for ...

• Talking Business With the Guy Who Wrote the Book

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In the introduction to "Business: The Ultimate Resource," author Daniel Goleman makes the case for including "business intelligence" among other ...