Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to a survey from MyBuys and the e-tailing Group.

Some 55% of surveyed consumers say they are "mostly willing" to share information with retailers in order to get a better shopping experience, and 57% say they are "somewhat willing" to do so.

More than two in five consumers say they are willing to share information in order to expedite their shopping experience (44%), or have a more personalized shopping experience (43%).

Below, additional findings from a survey of 1,000 US consumers, conducted by the e-tailing group and MyBuys.

By contrast, consumers are less comfortable sharing personal information with social channels: 57% say they are "much more concerned" or "somewhat more concerned" about sharing the same data via social networks:

Preferences for Sharing Information

Asked which type of shopping preferences they would be most likely to share with a retailer, consumers cited the following top 3:

  1. Types of offers they prefer: 63%
  2. Names of brands they buy: 61%
  3. Products they purchase: 60%


Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device:

About the data: Findings are based on an online poll of 1,000 consumers, conducted jointly by the e-tailing group and MyBuys, Inc. in the second quarter of 2012.

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