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To summarize our new content marketing research report in four words: Content marketing is maturing.

Almost two-thirds (63%) of North American B2B marketers—and 78% of top performers among them—say they're much more or somewhat more successful with their content marketing now than they were a year ago, according to our just-released B2B content marketing research report.

That's good news—both for B2B organizations and for the discipline of content marketing itself, of course.

The new report, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, produced by MarketingProfs and Content Marketing Institute (CMI) and sponsored by Brightcove, presents findings from the 8th annual content marketing survey. (Yes, 8th!)

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image of Ann Handley

Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded ClickZ, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.