Direct Marketing is huge, and growing fast. That's because it is effective, efficient and accountable. This seminar will discuss all the applications of DM across the entire B-to-B marketing spectrum, from analyzing customers and market opportunity, to sales lead generation programs, to penetrating accounts and stimulating customer loyalty.

Using examples from companies like Oce North America, SPSS, IBM, and Staples, the seminar will explore how DM can supercharge your B-to-B marketing mix.