B2B Marketers are so busy maintaining, tweaking, and optimizing technology that we rarely have time to develop innovative content ideas.
Enter AI from stage left. The very tools created to unlock our creativity seem to be leaving us trapped in cycles of diminishing creativity.
In this session, we'll explore how real companies are making sense of content marketing in an AI-influenced world, and how to reawaken the power of human insight in marketing by embracing "valuable friction."
Join Robert Rose to:
- Understand how to use AI and automation tools to amplify, not replace, your team's creative vision and strategic depth
- Discover the importance of resisting "easy" solutions to nurture critical thinking, creative problem-solving, and meaningful engagement in your work
- Learn ways to move beyond the maintenance mode of marketing to build a knowledge-rich, innovative team
SPEAKER
- Robert Rose
- Chief Strategy Officer at The Content Advisory
- @robertrose
For over 20 years, Robert has helped business leaders tell their stories more effectively. He has been a strategic consultant to 500+ companies, including Salesforce, SAP, and Anthem Insurance. His course on content marketing is the AMA's certification course.
