Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. Nielsen has put together a quarterly report that gauges the influence of these media in our every daily lives, and the findings are eye-opening.
The recent report (PDF) analyzes the amount of time Americans spend watching TV and online video.
Not surprisingly, the number of people watching video on the Internet has increased a resounding 53% from Q1 of 2008 to Q1 of 2009, while those watching Television at home increased 1.9%.
To put that into perspective, the 53% increase amounts to over 15 million more users watching online video.
Given the continuing evolution of online media and the growing amount of TV shows and movies being ported to the Web, it will be no surprise when these statistics continue to increase in the coming quarters.
Contributor: Sonny Gill. Follow Sonny on Twitter.
Got an idea for a MarketingProfs Daily Chirp? Shout it out!
Enter your email address to keep reading ...
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Market Research Articles
You may like these other MarketingProfs articles related to Market Research:
- Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market
- Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]
- Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]
- 10 of the Best Tools for Market Research
- Why Customers Take Brand Surveys
- How to Identify and Avoid Survey Response Bias [Infographic]