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The term "personal brand" gets tossed around a lot, but what does it actually mean?

Your personal brand is how you market yourself. In a matter of speaking, you are the product.

For example, say you're trying to establish yourself as a high-powered motivational speaker, an analytics-savvy marketer, or a master problem solver.

A major way you'd pitch yourself to your audience is your personal branding.

Establishing a personal brand requires brainstorming, taking into consideration who you are, how you want to be known, and what your target audience needs.

To give you a basic tour of what it takes to create a personal brand strategy, Sestyle put together an infographic (Jorgen Sundberg translated it from Italian to English) outlining nine steps:

  1. Who are you?
  2. How are you perceived?
  3. What do you want to achieve?
  4. Create your brand.
  5. Create your ecosystem.
  6. Create your network.
  7. Create original content.
  8. Get involved and share.
  9. Listen and monitor.

Check out the infographic for a breakdown of each step:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski