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In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed?

To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics then created the following infographic.

Other trends that Uberflip noticed in the digital content readership include the growth of mobile content consumption and the focus on content being shareable.

Mobile content consumption makes up one-fifth of global traffic. (Desktop traffic continues declining steadily.) Case in point, in February 2013, 21% of visits were from mobile devices, while just three years earlier, only 1.6% of visits were. The number keeps growing with every year.

Mobile content isn't the only type of content to gain popularity. Video has also grown astronomically in the past three years. In February 2010, only a lowly 6% of users were incorporating video into their digital content. However, in February 2013, the number had almost grown quadrupled; 22% of users are now incorporating video in their digital content.

With more and more people turning to digital content, those folks want their content to be easily shared. In February 2010, people preferred to share content via email. However, now in 2013, the number of folks sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013. What gobbled up the percentage there was Facebook, which grew from 3.4% users sharing content via the social platform in 2010 to 27.4% in 2013.

For more details about the state of digital content, check out the following infographic.

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

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