Do you want to work with blogger advocates to spread the word about your brand?
Here are a few things you need to know, highlighted in the following infographic by SocialChorus.
When choosing a blogger advocate to help spread news about your brand, make sure he or she has a social reach of 2,500-25,000, a highly engaged audience, and an interest in brands that reflect his or her audience's interests.
The most popular verticals for blogger advocates are...
- Parenting
- Women's lifestyle
- Food
Each vertical may include subcategories. For example, a typical women's lifestyle blog can include beauty, fashion, and design/DIY. A typical men's lifestyle blog can include sports, auto, tech, and entertainment.
To find out more about blogger advocacy, verticals, and how to work with them, check out the following infographic.
