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Do you want to work with blogger advocates to spread the word about your brand?

Here are a few things you need to know, highlighted in the following infographic by SocialChorus.

When choosing a blogger advocate to help spread news about your brand, make sure he or she has a social reach of 2,500-25,000, a highly engaged audience, and an interest in brands that reflect his or her audience's interests.

The most popular verticals for blogger advocates are...

  • Parenting
  • Women's lifestyle
  • Food

Each vertical may include subcategories. For example, a typical women's lifestyle blog can include beauty, fashion, and design/DIY. A typical men's lifestyle blog can include sports, auto, tech, and entertainment.

To find out more about blogger advocacy, verticals, and how to work with them, check out the following infographic.

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image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

MarketingProfs Partner