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Some 88% of marketers say real-time marketing is important to 2014, according to a recent survey by Evergage.

The company surveyed 100+ marketers across 18 countries to find out what they think about real-time marketing in 2014.

One finding is that "on average, marketers are using real-time marketing across two of eight different channel," according to Evergage's infographic based on the survey.

Some 48% of respondent use real-time marketing on social channels and 45% use it on their website.

Marketers say real-time marketing helps...

  • Increase customer engagement (81%)
  • Improve customer experience (73%)
  • Increase conversation rates (59%)

Real-time marketing is also used for personalizing content or creative in response to customer interactions (76%), responding to customers in the content of their Web interaction (74%) and live website chat (66%).

To find out more about real-time marketing in 2014, check out the following infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski