Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.

One tip is to make sure your online store design is visually appealing.

"Poor design drives customers away," according to the following Referral Candy infographic. "Try working with tried-and-tested themes from established platforms."

Also, don't overwhelm your existing and potential customers with email. Instead, be selective when you decide what to send. Email is a powerful tool that must be used wisely.

"It drives traffic to your store, supplements content marketing, and outperforms both Twitter and Facebook for generating sales," states Referral Candy.

To get more tips about driving online sales, check out the infographic:

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14 Marketing Tactics to Drive Online Sales [Infographic]

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Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski