About $3.38 trillion worth of online merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for shopping-cart abandonment, and also some tips for preventing it.

Some "21% of consumers cite time constraints as a common reason for cart abandonment," states Ripen Ecommerce. To prevent that issue, "include a guest checkout option so shoppers aren't forced to make a new account," Ripen suggests.

Also, 44% of shoppers will abandon a cart because shipping costs are too high. "Offer free shipping with a minimum threshold slightly higher than your average order value," suggests Ripen.

And 75% say they plan to return to a site or go to a store to complete a purchase. "Use inventory counters and/or limited time offers to compel shoppers to complete a sale," Ripen recommends.

For details about the effects of shopping cart abandonment, click or tap on the infographic.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski