In today's always-connected digital world, you probably assume that brick-and-mortars retailers aren't as popular as online ones.
But the opposite is true. People want to buy in-store, according to the following Store Traffic infographic.
Last year, for example, 80% of sales took place in stores, and e-commerce represented only 6% of the $4.5 trillion spent in the US alone, states Store Traffic.
Moreover, by 2017, the popularity of looking at items online only to buy them at a physical location will result in $1.8 trillion in retail sales, according to Store Traffic.
People want to buy in-store, but they do want an online connection to those retail stores. To get tips on how to optimize your brick-and-mortar store for digital customers, click or tap on the infographic.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
- B2B Conversational Marketing: What Customers Want
- How the B2B Purchase Process Has Changed in 2020
- Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
- Listen While You Work: The Media Habits of Remote Employees