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In today's always-connected digital world, you probably assume that brick-and-mortars retailers aren't as popular as online ones.

But the opposite is true. People want to buy in-store, according to the following Store Traffic infographic.

Last year, for example, 80% of sales took place in stores, and e-commerce represented only 6% of the $4.5 trillion spent in the US alone, states Store Traffic.

Moreover, by 2017, the popularity of looking at items online only to buy them at a physical location will result in $1.8 trillion in retail sales, according to Store Traffic.

People want to buy in-store, but they do want an online connection to those retail stores. To get tips on how to optimize your brick-and-mortar store for digital customers, click or tap on the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski