Please accept all cookies to ensure proper website functionality. Set my cookie preferences

In today's always-connected digital world, you probably assume that brick-and-mortars retailers aren't as popular as online ones.

But the opposite is true. People want to buy in-store, according to the following Store Traffic infographic.

Last year, for example, 80% of sales took place in stores, and e-commerce represented only 6% of the $4.5 trillion spent in the US alone, states Store Traffic.

Moreover, by 2017, the popularity of looking at items online only to buy them at a physical location will result in $1.8 trillion in retail sales, according to Store Traffic.

People want to buy in-store, but they do want an online connection to those retail stores. To get tips on how to optimize your brick-and-mortar store for digital customers, click or tap on the infographic.

Sign up for free to read the full article. Continue reading "The Surprising Truth About Brick-and-Mortar Retailers [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


MarketingProfs Partner