Blogging is no hobby—at least not for serious business bloggers. After all, 59% of B2B marketers consider blogs the most valuable channel.
Andy Crestodina of Orbit Media Studios offers the proof. In 2014, his company asked 1,000-plus business bloggers to provide answers about how they tackle their tasks and summarized the results in this data-intensive post.
The company did it again this year. Here are the results of the 2015 survey.
After gathering the data, Andy concludes, "We see more bloggers taking a more professional approach. Evidence for this appeared many times in the survey data. It's becoming a more serious, formal discipline This indicates a 'professionalization' in blogging. Data is playing a bigger part. Best-practices are emerging."
Andy and I thought we'd summarize the findings in an infographic. Tap or click on the infographic for a closer look.
Continue reading "How Do You Compare With Serious Business Bloggers? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
- The State of Video Marketing in 2021 [Infographic]
- 12 Key Digital Content Distribution Channels [Infographic]
- How to Make Your Brand's Storytelling More Compelling
- How to Create a Corporate Video Brief: Use This Easy Template