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If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.

Emotions drive actions in people. The most effective emotional triggers are trust, guilt, and fear, according to the following Microsoft infographic.

"Emotionally based campaigns see higher profit gains than ones appealing to rational thought," suggests the infographic.

Moreover, "70% of emotional campaigns showed evidence that emotion in advertising can be indicative of ad success," states Microsoft.

To find out more about how tapping into certain emotions can boost your bottom line, tap or click on the infographic.

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski