Creating content for a brand-new client can be challenging at times. The following infographic by CopyPress can make the process easier by guiding you through five crucial steps of planning and creating content.
The first step is to get to know your client. What does the client do or sell? Why? What concepts does the client have for the content?
"Identify the passion fueling their work, so you know what messages and values to express," suggests the infographic. "Identify the buzzwords related to their industry, so you know what topics to discuss."
The second step is to identify the client's goal for the content. Does the client want to attract attention, educate, encourage an action, and/or generate traffic?
To find out more about the next steps in content creation and what content to create, tap or click on the infographic.
Continue reading "How to Create Content Ideas for New Clients [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Content:
- Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
- How Grammar Mistakes Influence People's Perceptions of Companies
- Is Your Content Working? How to Measure Content Marketing Results
- The Three New Rules of Content Experience
- Marketers' Biggest Struggles With Freelance Content Creators