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Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider Web personalization.

Some 87% of companies that have implemented Web personalization have seen an increased return in key metrics, according to Marketo.

Nearly half saw a 20% or higher uplift.

Moreover, "when presented with personalized content, users are 5X more likely to convert," states Marketo.

To find out more about the importance of implementing Web personalization, click or tap on the infographic.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski