Views of food-related content and social activity (likes, comments, and shares) have skyrocketed, according to recent Google research. And although half of us watch cooking videos on YouTube, Millennials watch 30% more than any other demographic.
Though Millennials enjoy cooking as much as they like eating, 31% of them admitted that choosing what to make is their least favorite part. No wonder YouTube searches for "best recipes" are up 48% year over year.
To better understand the meal ideas people are looking for, content personalization platform OneSpot analyzed the behavior of more than 2 million visitors to recipe sites, reviewing over 426,000 hours of content interaction.
In doing so, OneSpot uncovered the dishes—and even the ingredients—people favored most.
To see what content marketers should be serving up, tap or click on the infographic:
Continue reading "The Recipes for Content Marketing Success [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- People's Customer Service Preferences in Times of Crisis [Infographic]
- What B2B Tech Marketers Want From Martech Solutions
- How to Push Customers Down the Brand Loyalty Funnel
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021