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Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.

"Develop concepts into images to build a visual vocabulary that defines your brand and appeals to your buyers' emotions," states Marketo in the following infographic. "You can publish them on their own, like a meme, or with accompanying text."

Visual content will help your customers remember you and your message.

For example, if you just hear a piece of information, you'll only remember 10% of it three days later. "Add a picture, and you'll remember 65%," according to Marketo.

For more details about winning in the game of Content Land, click or tap on the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski