Marketers love a holiday marketing opportunity, and Valentine's Day always gets our hearts racing.
For instance, one study found that 49% of people over age 55 who celebrate Valentine's Day plan their spend the week before the big day, whereas 40% of those 24 years and younger plan two weeks or more in advance, the infographic states.
Curious if you're spending enough on your loved one? The average spend on Valentine's Day is £45 (about $56) according to the infographic.
For more statistics about the holiday of love, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.