Please accept all cookies to ensure proper website functionality. Set my cookie preferences

"Conversion Rate Optimization (CRO) is a systematic approach for increasing the percentage of website visitors that become customers," according to a collaborative infographic by design consultancy XPLANE and conversion rate experts The Good.

CRO can have a significant impact on end results, such as when the 2008 Obama campaign ended up increasing conversion 40.6%, which garnered an additional $60 million in campaign funds, the infographic points out.

It goes on to highlight seven steps you can follow to use CRO to turn your website browsers in to buyers.

And, of course, once you see those conversions metrics climb, don't stop there. Step seven advises iterating to make small gains over time: "Gradually, small changes can accumulate to create impressive returns."

To see how you can make changes big and small to optimize your website conversions, click on the image to view the full infographic:

Sign up for free to read the full article. Continue reading "Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.


MarketingProfs Partner