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10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]

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Let's step across the pond today to see how our European counterparts are using performance marketing.

First, the basics: performance marketing happens when the advertiser pays only if there are measurable results, such as when a click is made by a prospect or a lead form is filled out. 

It makes sense that retargeting has long been a tool used to increase the effectiveness of performance marketing. And according to an infographic by AdRoll that is based on a report the retargeting and prospecting company produced, other efforts are seeing decent usage as well.

For example, the infographic shows that investment in programmatic advertising increased substantially from 2015 to 2016, meaning that the automation of bidding for keywords is helping marketers maximize their performance marketing efforts.

To see more stats about performance marketing from AdRoll's survey, check out the infographic. Just tap or click to see a larger version.


 


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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

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  • by Brooke Harper Sun May 7, 2017 via web

    Great post, Laura! I really appreciate the cool infographics! Leads and customers, they’re everywhere. The question is, how do we create the right content that will grab their attention. A good content marketer knows how important it is to stay on top of trends. For me, content marketing continues to change how prospects and customers consume content. Thanks for sharing!

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