We all know the term "Big Data," but is bigger always better? What benefits does Big Data actually bring to companies?

Card printer Colourfast compiled data from a study by the Business Application Research Center into an infographic that illustrates the benefits of Big Data, including how it's being used, and some barriers to adoption.

The findings include the following:

• Some 40% of companies worldwide use Big Data analytics, citing benefits such as the ability to make better strategic decisions and improved control of operation processes.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.