Today's infographic, by chargeback management company Chargebacks911, breaks down online purchase behavior across 11 industries, and you may find some of the info surprising.
For instance, 33% of shoppers have done at least some grocery shopping online this year, up from just 8% last year, and 30% of shoppers did all or most of their shopping for household appliances online, according to data cited in the infographic.
Though 62% of consumers prefer to research electronics and computers online, only 43% are comfortable making that purchase online as well, according to the data.
Across all industries, those who do purchase online are significantly more likely to do so on a desktop than a mobile device, the infographic points out.
You can check out the infographic with interactive navigation on the Chargebacks911 site, or you can see a static version here:
Continue reading "Consumer Purchase Behavior by Industry, Device, and Country [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Customer Behavior:
- How to Use Psychology in E-Commerce [Infographic]
- Five Problems That Drive Customer Churn [Infographic]
- The Rise of the Self-Service B2B Buyer
- Five Lessons Marketers Can Learn From Online Reviews
- People's Customer Service Preferences in Times of Crisis [Infographic]
- What B2B Tech Marketers Want From Martech Solutions