Defining your brand's visual identity can be one of the most fun—and most challenging—parts of marketing your products or services.
Use color to grab their attention, the infographic suggests, and explains how various color palettes are associated with specific brand attributes.
It also suggests using personalization, both online and offline, as well as smart visual elements and A/B testing to set up your website to keep visitors interested.
To make sure your website and brand make the grade, check out the full infographic for details. Just tap or click to see a larger version:
Continue reading "Three Ways Your Brand's Visual Identity Can Win (or Lose) New Customers [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Graphic Design: