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Video Content and Its Role in the Marketing Funnel [Infographic]

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With 90% of consumers finding video helpful in their buying decisions, according to today's infographic, it's no wonder that marketers everywhere want to jump on the video bandwagon.

But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel.

The infographic, created by video firm One Productions, explains that educational and explainer videos can assist at the top of the funnel, with potential customers who have become aware of a problem they face.

But by the time a potential buyer is at the decision stage, personalized videos can help them make that decision.

To see which types of video content to use when, check out the infographic. Just tap or click to view a larger version:



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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

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  • by Shoshana Yaakov Sat Jul 8, 2017 via web

    Thanks Laura! This is plenty insightful, and I love the sales funnel. I have found that video marketing really increases the effectiveness of a sales funnel, and all the stages that comprise it. You have video emails, product videos and culture videos listed during your consideration phase, and I can attest to their effectiveness based on my own experience with Treepodia’s services.

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