The survey includes responses from approximately 1,500 US consumers, and some of the results are compiled into an infographic.
The findings include the following:
• Women value in-store shopping to confirm fit and style: Some 65% of women (vs. 55% of men) shop in-store because of the ability to easily try on clothes and for tailored recommendations.
• Men seek human interaction in-store: Nearly three quarters (73%) of men always or frequently interact with sales associate at retail stores, versus 65% of women. Some 28% of men consider lack of responsiveness from an associate their biggest in-store pet peeve (versus 23% of women).
• Men and women are not ready for a full on AmazonGo shopping experience. Less than half of each group is interested in visiting a purely technology-operated store.
To see more from the report and learn how men and women use technology in their in-store experiences, check out the infographic:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.