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What goes into making a really good email?

The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question.

The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization.

It also highlights the technical aspects to keep in mind, such as how to use hierarchy in the layout, which fonts are most Web-friendly, and how to incorporate video and GIFs.

To start creating good emails, check out the infographic:

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ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.