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40 Facts About How the Psychology of Color Can Boost Your Website Conversions [Infographic]

by Laura Forer  |  
August 3, 2017

Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released by review site Skilled.

The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended.

For example, white and silver signify perfection, and you can see that in brands like Apple and Ralph Lauren, but many food brands—which prefer characteristics such as energy or excitement—opt for brighter colors.

Furthermore, certain colors speak to the psychology of certain types of buyers, according to the infographic. For example, navy blue and teal are often used to target budget shoppers, whereas pink, rose, and sky blue speak to traditional clothing buyers.

To see how the rainbow of colors affects buying habits, check out the infographic. Just tap or click to see a larger version.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

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  • by Anne Collins Thu Aug 3, 2017 via web

    Somewhat ironic to find an interesting article about colour on a black background with a very lightweight font, making it very difficult to read! I actually gave up because of it!

  • by Khymberlee Fri Aug 4, 2017 via mobile

    I agree with Anne completely! My first thought.... how accurate could the information be? The creator of the graphic obliviously doesn't understand the use of the color black. I too have up...I shouldn't have to struggle to see copy.

  • by Tony Madejczyk Mon Aug 7, 2017 via web

    I think this chart would be easier to read, especially easier to skim, if it did not employ reverse type. The grey over black is particularly difficult for my eyes to register. Plus I'm in a hurry.

  • by taughnee Sun Aug 26, 2018 via web

    The research on "what button color converts best" is often misinterpreted and unfortunately, you're spreading misinformation with this infographic. It's not "orange" or "red" that converts best, it's CONTRAST. If everything else on your website is orange and your button is orange too, people are going to miss it. So in that scenario, a green button will convert better.

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