Transparent SSL and HTTPS are technical aspects of how a website is set up, and marketers may not have a lot of time to think about them. But making sure they are in place—especially before a set of Chrome updates is released in October this year—can help you avoid trust-certificate alerts, which can affect sales.
An infographic by Nibmus Hosting illustrates the importance of the new transparent SSL certificate initiative for brands, and includes a chart that explains how transparent SSL works.
If your SSL certificate is not transparent by October 2017, the infographic warns, the following could happen:
- Google Chrome will mark your website as "not secure."
- Someone could create a fake copy of your website and harm your visitors.
The infographic also provides a checklist to help with moving your website to HTTPS, which starts with the acquisition of transparent SSL and also includes updating internal links as needed.
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