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The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]

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So you're thinking of creating an explainer video. How will you produce it? Who will help design it? How much will it cost? There are a lot of questions to answer before creating any video, and explainer videos are no exception.

Luckily, today's infographic by branding and animation company BreadnBeyond answers many of those questions and helps you figure out what to look for when searching for a production company to help you answer the rest of them.

One big question will undoubtedly be about cost, and the infographic explains that location, time frame, availability, and the creativity required will all be factors.

It also includes cost estimates from a selection of production companies, but since these are all companies outside of MarketingProfs, we can't vouch for them. Please check them out for yourself to see how each one can fit your exact needs.

As you're planning resources for the video, the ingraphic suggests that production of an average explainer video breaks down into 11% of the time being spent on the inital design, 16% on the script and voiceovers, 55% on the animation and design, 16% on production, and 2% on editing.


And perhaps most important, it suggests finding a partner you are comfortable working with—a partner that understands your needs and has produced previous explainer videos you like.

To get started on the path to producing your explainer video, check out the infographic. Just tap or click to see a larger version.


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Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

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  • by Albert Berry Tue Sep 19, 2017 via web

    While informative on some levels, there are several points that are missed entirely. I'm a co-Founder at Demoflick and this post is not to knock your Infographic but rather contribute my opinion to the narrative you've laid out. My company has been doing this for 7 years and work with 4 dozen Fortune 500 companies, so this feedback is not unfounded.

    First, it's misleading to "clump" companies that use stock imagery with companies that build custom illustration. WizMotions and DemoDuck for example are not even close to an apples to apples comparison. It's simple, the industry is divided in half, with the stock imagery guys building the cartoon looking video and the custom guys building the entire spectrum of motion graphics - character or not. Based on that, look at more than 5 examples and go as far as to ask for industry specific examples and what's working in general for the prospects industry - B2C is different than B2B in this space.

    Second, location sways price? We are in Boston and are a fraction of what our competitors charge - the real truth is the content (stock vs custom) drives the price and the companies decision on profits.

    Last, there's no mention of oversight as the video being built or the client owning the file or assets created. This industry is turning into the likes of website design and SEO where overpromosing and underdelivering is sadly becoming commonplace.

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