The survey sought to understand consumer sentiment toward brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, ways stereotyping affects purchasing behavior, and whether the ad industry should be held responsible for breaking gender stereotypes.
Among the key findings from the survey:
• 36% of respondents said they like a brand more when it runs advertisements that break gender stereotypes, and 25% said they are more likely to make a purchase from that brand.
• 60% of respondents agreed that fonts and colors in advertisements promote gender stereotypes; just 13% disagreed.
• 37% of respondents agreed that the advertising industry has a responsibility not to use gender stereotypes, 27% disagreed, and the rest didn't feel strongly either way.
To see more, check out the infographic Choozle put together with some of the findings from the survey:
Continue reading "Gender Stereotyping in Digital Advertising [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Customer Behavior:
- How to Use Psychology in E-Commerce [Infographic]
- Five Problems That Drive Customer Churn [Infographic]
- The Rise of the Self-Service B2B Buyer
- Five Lessons Marketers Can Learn From Online Reviews
- People's Customer Service Preferences in Times of Crisis [Infographic]
- What B2B Tech Marketers Want From Martech Solutions