You are a vendor at an event. Your booth is beautiful and inviting. You've been making the networking rounds. You have awesome swag to give away. So where are the bites?

According to two studies conducted by UBM, Content Connects: How to Deliver the Right Messages at the Right Time and 2017 Tech Event Marketing Insights, your content may play a larger part in your event presence than you might know.

The studies focused on IT buyers specifically, but the findings are useful for many event marketers. MarketingProfs partnered with UBM to create an infographic that highlights many of those findings, including the following:

• Content is the No. 1 contributor to an overall good event experience for IT buyers.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.