Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Right Content at Your Events Makes All the Difference [Infographic]

by   |    |  1,322 views

You are a vendor at an event. Your booth is beautiful and inviting. You've been making the networking rounds. You have awesome swag to give away. So where are the bites?

According to two studies conducted by UBM, Content Connects: How to Deliver the Right Messages at the Right Time and 2017 Tech Event Marketing Insights, your content may play a larger part in your event presence than you might know.

The studies focused on IT buyers specifically, but the findings are useful for many event marketers. MarketingProfs partnered with UBM to create an infographic that highlights many of those findings, including the following:

• Content is the No. 1 contributor to an overall good event experience for IT buyers.

• The top reason for being deterred from engaging with a vendor is that the vendor has too much of a sales pitch.


• Four out of five IT buyers say they are more likely to visit a booth if they have heard of, read about, or connected with an exhibitor before an event.

• Nearly two-thirds say an event summary would be useful post-show.

To see more about what IT buyers expect in an event—and get useful event tips in general—check out the infographic:

 


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!