Nearly one-fourth of Americans listen to a podcast at least monthly, according to data cited in an infographic by Concordia University Saint Paul. "With the podcasting boom, audio has maintained solid footing in the world of content—telling great stories and growing a loyal audience along the way," the infographic states.
It goes on to include data that covers why people listen to podcasts, which genres they gravitate toward, and where they're listening, as well as how much marketers are spending to advertise on podcasts:
• Nearly half (48%) of podcast listeners listen to comedy; 40% listen to educational shows; 38%, news; and 27%, sports, according to one study, and the car is the most popular place for people to listen.
• The graphic also breaks down the demographics of podcast listeners: Millennials are the largest age group, comprising 44% of all listeners; 56% of listeners are male; and 57% are college graduates.
• And ad revenue from podcasts has grown from $119 million in 2016 to $220 million this year, according to the infographic.
For more information about podcasts, check out the infographic. Tap or click to see a larger version.
Continue reading "The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- How IT Buyers' Researching Behaviors Changed in 2020
- Nine Stats Marketers Should Know About the Big Game [Infographic]
- Earn Your Customers' Trust: How to Use Personalization and Authenticity to Reach Audiences
- Meet the BETAs: A Profile of Younger B2B Decision-Makers
- What Persuades Buyers to Try New B2B Tech Vendors and Products?