You've probably seen 360-degree videos during your Internet use: Oreo has gotten on board, and Google and The New York Times both have pages dedicated to the medium.

(If you're interested in what makes 360-degree videos different from regular videos as well as augmented reality (AR) and virtual reality (VR), check out this article.)

Making a 360-degree video clearly takes more effort than making a regular video, so are they worth the effort and cost for marketers?

Today's featured infographic, by St. Joseph Communications, explores that question. It claims that clickthrough rates for 360 videos average 4.51%, compared to 0.56% for traditional videos. 

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.