Creating marketing videos often isn't cheap, so you want to make sure to get the most out of your investment.
You can post your video on your website, and you can share it via social channels, but what do you do beyond that? How can you make sure to get your money's worth out of any video you've created.
You'll want to start with the content, of course, by making your video educational or emotion-based. And you'll want to distribute properly, by posting to various social channels and transcribing properly.