Selecting the right tools to use in your content marketing program can be overwhelming. So, first things first: what type of tools do you need, exactly?
An infographic by influencer marketing and custom-content platform Izea explores the differences between two types of content marketing tools: marketplaces and platforms. The infographic defines each:
- A marketplace is a shoppable online network of freelance content creators.
- A platform is a holistic software approach to content marketing.
The graphic explains the benefits of each, and it also delves into what to look for when selecting one or the other: experience, services, and data.
Finally, it provides five questions to ask before selecting a partner.
Check out the infographic to see which type of tool is right for your content marketing program:
Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.