Although the process of clipping coupons from the Sunday paper may be long in the past, that doesn't mean coupons aren't still popular among consumers. In fact, new technologies can make deal-seeking easier than ever.
Media delivery company Valassis recently released its annual 2K18 Coupon Intelligence Report, which explores what drives online and in-store purchases and which factors are influencing buyer behavior.
The report breaks down responses from over 1,000 US consumers, and the results indicate that savings are a bigger priority for consumers now, and both print and digital coupon sources are showing substantial redemption growth year over year.
In addition, technology is playing a bigger role in influencing the path to purchase as shoppers increasingly use apps to plan and save on their purchases. A key finding notes that 36% of consumers are using shopping-list apps, and 34% use deal-comparison apps (compared with just 25% for each in 2016).
To see how consumers are using modern options to save money, check out the infographic. Tap or click to see a larger version.
Continue reading "Always On: How Modern Life Has Changed Shopping and Coupons [Infographic]" ... Read the full article
Subscribe today...it's free!
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Customer Behavior:
- Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast]
- Do Customers Trust You? Six Tips for Earning Brand Trust in 2021
- This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast]
- How IT Buyers' Researching Behaviors Changed in 2020
- Nine Stats Marketers Should Know About the Big Game [Infographic]