Please accept all cookies to ensure proper website functionality. Set my cookie preferences

What do you have in store for your content marketing program this year?

If you're want to gather leads, you might consider creating webinars, whitepapers, reports, and e-books, which are the types of content B2B buyers are most likely to trade their contact information for.

If your goal is to build relationships with leads, consider more social content. And if you want to guide prospects through the bottom of the funnel, consider case studies. 

Those ideas come from an infographic by iScribblers, a content marketing partner for tech startups.

The graphic contains dozens of content marketing stats to help you decide where to focus your efforts. Ready to write? Check out the graphic below. 

 

Sign up for free to read the full article. Continue reading "64 Statistics That Will Guide Your Content Marketing [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.

Content Resources

You may like these other MarketingProfs resources related to Content.

Convert Prospects With the Power of Case Studies

A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.

How to Add Audio Content to Your Marketing Strategy

Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.

Five Ways to Improve Content Quality Signals on Landing Pages

Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.

Eight Lessons Learned From Giving 100+ Webinars

Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

The World Is Looking for Thought Leaders. Could You Be One of Them?

Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.