Running effective, well-planned and well-executed marketing campaigns isn't a set-it-and-forget it proposition.

To perform well, your marketing campaigns need constant tending. They may demand quick changes or on-the-fly course corrections.

Good management practices make it possible to do that without unnecessary stress on you or your team.

From budgeting to marketing automation to project management to resource allocation... it's all here. Learn to manage your team, processes, and technology well to keep your campaigns humming smoothly along.