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As the list of tasks we can do on our mobile phones grows—listen to music, watch a movie, take a photo, check your bank balance, turn on your heating, start your car, and so much more—so does our dependence on those pocket-sized devices.

And that can be good news for marketers. Mobile marketing can be a powerful marketing channel because consumers are becoming more and more connected to their phones.

Mobile is a quick and convenient communication method both for consumers and for businesses.

However, with such a powerful, instant, and personal marketing channel as the mobile phone, you need to be careful you don’t annoy your customers.

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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.