As the list of tasks we can do on our mobile phones grows—listen to music, watch a movie, take a photo, check your bank balance, turn on your heating, start your car, and so much more—so does our dependence on those pocket-sized devices.
And that can be good news for marketers. Mobile marketing can be a powerful marketing channel because consumers are becoming more and more connected to their phones.
Mobile is a quick and convenient communication method both for consumers and for businesses.
However, with such a powerful, instant, and personal marketing channel as the mobile phone, you need to be careful you don’t annoy your customers.