"Pop-ups" can have a negative connotation in marketing: We often think of intrusive website requests and alerts.
But off the Web, pop-ups can provide your customers with very positive experiences of your brand.
This infographic by plastic card printers Colourfast explores the advantages that pop-up shops can have your business. It also explains the different types of pop-ups and the pros and cons of each:
- Store within a store
- Kiosk or booth
- General vacant space
- Shopping centers
- Vacant street-level space
If you do decide to pop up, you'll want to be able to measure the impact both quantitatively and qualitatively, which the graphic defines how to do.