"Pop-ups" can have a negative connotation in marketing: We often think of intrusive website requests and alerts.
But off the Web, pop-ups can provide your customers with very positive experiences of your brand.
This infographic by plastic card printers Colourfast explores the advantages that pop-up shops can have your business. It also explains the different types of pop-ups and the pros and cons of each:
- Store within a store
- Kiosk or booth
- General vacant space
- Shopping centers
- Vacant street-level space
If you do decide to pop up, you'll want to be able to measure the impact both quantitatively and qualitatively, which the graphic defines how to do.
To see if popping up is right for your brand, check out the infographic.
You may like these other MarketingProfs articles related to Events:
- Webinar Invitations: Examples and Best-Practices
- Four B2B Event Marketing Takeaways From TikTok
- Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts [Podcast]
- Rethinking Industry Events: Get Comfortable With Flexibility
- Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]
- How Effective Are Marketers at Running Different Types of Events?