"Pop-ups" can have a negative connotation in marketing: We often think of intrusive website requests and alerts.

But off the Web, pop-ups can provide your customers with very positive experiences of your brand. 

This infographic by plastic card printers Colourfast explores the advantages that pop-up shops can have your business. It also explains the different types of pop-ups and the pros and cons of each:

  • Store within a store
  • Kiosk or booth
  • General vacant space
  • Shopping centers
  • Vacant street-level space

If you do decide to pop up, you'll want to be able to measure the impact both quantitatively and qualitatively, which the graphic defines how to do.

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ABOUT THE AUTHOR
image of Laura Forer

Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.