"Pop-ups" can have a negative connotation in marketing: We often think of intrusive website requests and alerts.

But off the Web, pop-ups can provide your customers with very positive experiences of your brand. 

This infographic by plastic card printers Colourfast explores the advantages that pop-up shops can have your business. It also explains the different types of pop-ups and the pros and cons of each:

• Store within a store
• Kiosk or booth
• General vacant space
• Shopping centers
• Vacant street-level space

If you do decide to pop up, you'll want to be able to measure the impact both quantitatively and qualitatively, which the graphic defines how to do.