We've all seen presentations that made us wonder, "What, exactly, is that graph saying? What am I looking at?"
Hopefully, we haven't all given those presentations, but let's be honest—many of us probably have.
Using the right chart or graph can make a huge difference in demonstrating your point. And if you want to convince and persuade in today's business world, you need to be able to show your data in a quickly understood way.
So how do you know which type of graph to use for which data points?
Like me, some of you feel personally stung by the graphic's disregard for pie charts. "Pie charts are usually bad," it says, "because they don't show a consistent standard to compare the values to, nor do they allow for easy comparisons between parts of the whole."
Before you get your data all up in a bunch, fellow pie chart-lovers, the team at SlideHero assured me that they are not the only ones to dismiss this tasty data visualization.
So we'll agree to disagree about pie charts, but if you're looking for the best way to communicate your message, check out the infographic for other chart and graph ideas.
Continue reading "How to Use the Right Charts and Graphs for Your Data [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Metrics & Measurement:
- Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
- The Most Difficult Marketing Channels to Track
- Top 5 Sentiment Analysis Tools
- Why You Need to Align Marketing to Business Goals
- How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet