We've all seen presentations that made us wonder, "What, exactly, is that graph saying? What am I looking at?"
Hopefully, we haven't all given those presentations, but let's be honest—many of us probably have.
Using the right chart or graph can make a huge difference in demonstrating your point. And if you want to convince and persuade in today's business world, you need to be able to show your data in a quickly understood way.
So how do you know which type of graph to use for which data points?
Like me, some of you feel personally stung by the graphic's disregard for pie charts. "Pie charts are usually bad," it says, "because they don't show a consistent standard to compare the values to, nor do they allow for easy comparisons between parts of the whole."
Before you get your data all up in a bunch, fellow pie chart-lovers, the team at SlideHero assured me that they are not the only ones to dismiss this tasty data visualization.
So we'll agree to disagree about pie charts, but if you're looking for the best way to communicate your message, check out the infographic for other chart and graph ideas.
You may like these other MarketingProfs articles related to Metrics & Measurement:
- Measuring the Immeasurable: Customer Loyalty Metrics
- B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes
- Why Your Customer Experience Metrics Are Lying to You
- Six KPIs Marketers Should Be Tracking [Infographic]
- The History and Future of Web Analytics [Infographic]
- Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts