If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce.
Sales were up across the board through the six-day event. However, patterns in consumer spending and shopping didn't remain static throughout the week: Though online sales in the US reached $26.6 billion (up 24% from the same period in 2017), the increase was not evenly spread across the various days and devices used.
We can take away three lessons for the future, according to Chargebacks911.
First, mobile commerce is maturing, with mobile sales overtaking desktop for the first time ever on Thanksgiving.
Second, the holiday kickoff is no longer limited to specific days, like Black Friday or Cyber Monday. It makes more sense to see the period as one continuous, yet dynamic, multiday event.
And third, retailers with an international presence could score big if they're able to cross over into the lucrative Singles' Day (11/11) bonanza in the Chinese market. Consumers there spent $30.8 billion—more than the entire six-day US event—in just one day this year.
Continue reading "2018 Holiday Sales Kickoff: Record-Breaking E-Commerce Results? [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
- How Senior Marketers Set Their Budgets
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]
- Four Tips for Implementing Agile Strategies in Your Marketing to Increase Efficiency and Results
- Brand-to-Demand: A Powerful Approach for Marketers [Infographic]