If initial holiday sales figures generated between Thanksgiving Eve and Cyber Monday are any indication, 2018 could be a record-breaking year for e-commerce.

Sales were up across the board through the six-day event. However, patterns in consumer spending and shopping didn't remain static throughout the week: Though online sales in the US reached $26.6 billion (up 24% from the same period in 2017), the increase was not evenly spread across the various days and devices used.

We can take away three lessons for the future, according to Chargebacks911.

First, mobile commerce is maturing, with mobile sales overtaking desktop for the first time ever on Thanksgiving.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh