MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable.

But that's likely not the case.

An infographic by mobile and Web push notification service provider PushMaze provides an analysis of how email, SMS, and push notifications operate to fulfill marketing objectives.

All three channels have their pros and cons, of course, and in numerous situations they can replace one another. However, in the service of targeting audiences comprehensively, marketers likely need a blend of all three channels.

Check out the infographic for insights into how you might achieve that sort of highly effective balance:


Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

LinkedIn: Vahe Habeshian

Twitter: @habesh